Workshop in Search Marketing (SEO, Keywords, Buyer Persona)


Search Marketing is the most fundamental of digital marketing and yet often the most misunderstood topic. This is primarily because professionals like to focus on performing search engine optimization without doing a detailed analysis of their Buyer Persona, Keyword Research and Planning.

This workshop explores the mechanism to create one or more buyer persona, the systematic approach to keyword formation using various concepts and the essentials of on-site and off-site search engine optimization.


  • Buyer Persona versus Customer Profiling

  • Keyword Research and Planning
    • 4 phases of Customer Buying Journey
    • Keyword Research Tools
    • Keyword Planning Template

  • Search Engine Optimization
    • On-Site Optimization
    • Off-Site Optimization
    • Social Signals

Link to the website: http://www.madschool.edu.sg/#!seo/pvlo5


Andrew is an experienced Digital Strategist & the author of 2 best-selling books on Digital Marketing & PR. He also belongs to the top 1% of LinkedIn in his industry with a Social Selling Index of 85 on the average.

"Andrew is enthusiastic and passionate. His sharing and examples made digital marketing an easy-to-grasp world for me."

- Tham Zhi Yin, attendee of workshop

Thu Jul 21, 2016
2:00 PM - 5:00 PM SGT
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MAD School
Standard Executive $69.90

On sale until Jul 21, 2016, 12:00:00 PM

Venue Address
30 Merchant Road, Riverside Point, #03-22 Singapore 058282 Singapore
M.A.D. School